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Domain Portfolio
Domain Portfolio is a collection of hundreds of generic or
potentially high revenue earning domains owned by a Domain
Investor usually referred to as a Domainer.
Similar to shares, the worth of a Domain Portfolio is determined
based on revenue it generates at present, expected revenue it can
generate if developed as a website or portal.
How to build your Domain Portfolio?
To build a successful Domain Portfolio, you must register or
acquire domains that have potential for high type-in traffic.
The following are the simple rules that you can keep while
acquiring domains under your domain portfolio.
Do's
Generic Domains: Pick generic or simple or easy remember
names. It might look like all the domains were already registered,
but a focused approach will allow you zero-in on potentially high
revenue earning domains.
Domain Extensions: Keep it in .com or .net as far as possible.
The main reason behind this being they have international appeal
and monetization will be open for all country users. But
this does not mean you must not go for country level domains.
Country level domains if properly picked can earn more revenue
than a .com domain. Before going in for country level
domains, do a research on what field will work better for them.
For example, exports or tourism related domain will work for a
country like Nepal than insurance. Also keep an eye on new
domain extensions that pop up time to time and try to grab some
generic names.
Next Generation Domains: If you feel that you have missed out
the domain revolution in 90's, don't worry. Keep an eye on
upcoming fields [ like nano technology, online advertisements etc
]. Try and register domains in these upcoming fields which
will earn more revenue than a normal domain over a period of time.
Focused as well as accommodating: Acquire domains in fields
for which internet is generally used. Example: jobs, software,
movies, songs, friends etc.
You may also acquire domains in highly focused areas like medical
tourism etc.
Dont's
Trademark Domains: Never acquire a trademark domain. While
most of the ad feed providers themselves restrict this, there are
still a lot of grey areas left. Still, it is a good thing to keep
away from trade mark domains.
Putting yourself first: While acquiring a domain
portfolio, look at the user and advertiser perspective rather than
your own likes or dislikes. Be focused rather
than investing in various fields. Imagine that you are managing
shares instead of domains and do more home work on which field you
are acquiring domains.
Tips ! - Avoid using lengthy domain
names. Avoid using "-" in between the domain name. Avoid using
short forms like 2 instead of "to" and 4 instead of "for"
Monetizing your Domain Portfolio
Once your have acquired your Domain Portfolio [ domain names
], you should monetize them to generate revenue out it. There are
various ways in monetizing your domain names. The quickest
and efficient way is Domain Parking.
Domain Parking is an online advertising technique which is
targeted at type-in traffic that a domain name naturally
generates. For example, a domain name email.com can generate more
type-in traffic which can be monetized using a web page which
displays pay per click ads on the landing page.
Maximizing Revenue from your Domain Portfolio
[ Beta launched on selective ad feeds !]
Once your domain is parked, then the landing page must be
properly optimized to generate more visitors and to display the
most relevant click thro' navigational ads. Optimization is
key to higher revenue generation. zer0parking
uses state-of-the-art Artificial Intelligence based
optimization technology.
Artificial Intelligence based optimization technology is a
high end, self learning algorithm based multi-tier technology.
While the basic structure of this technology being contextual,
relevant comparison of premium keywords and in depth analysis of
user analytics in delivering the ad feeds makes it more profitable
than any other parking method. Since the system is self learning,
the revenue per domain keeps increasing over a period a of time.
The zer0parking
Advantage
- zer0parking
is a technology driven company. The company invests heavily on
latest technologies
- Run by professional team with over a decade
of experience in the domain industry
- ISO 9001:2000 certified company
- Trusted by thousands of resellers around the
world
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